I do the work, and I start with the problem.
I’m Renan, the person behind PixelCrafted. I’ve spent more than 15 years building, repairing, and looking after real websites. I also help businesses work through suitable AI-created messes and repetitive digital tasks. Before suggesting a service, I want to understand what isn’t working.
More than 15 years of dealing with websites after they launch.
I’ve handled new builds, redesigns, migrations, long-running content sites, forms, WordPress issues, site-side SEO, and problems that need careful technical cleanup. The work has taught me to look at what is already useful before suggesting anything bigger.
✓ WordPress builds and redesigns
✓ Repairs and technical troubleshooting
✓ Content and search structure
✓ Ongoing website support
A working site isn't a finished story.
Good decisions have to make sense after the initial build, when content changes and real problems turn up.
Find out what's wrong before deciding what to build.
Sometimes a website needs a focused repair. Sometimes it needs clearer content or a better structure. Other times the problem isn’t a website at all. I work out the cause and the limits before recommending a tool or a project.
A smaller fix is usually better than a larger project that doesn't solve the problem.
INVESTIGATE
Check the actual problem.
Look at what is happening, what changed, and what the business needs before assuming an answer.
PRESERVE
Keep what's still useful.
Don’t throw away working pages, content, or systems just because starting again seems easier.
PRACTICAL TOOLS
Use what fits the task.
For website development, I work in WordPress. Suitable AI Cleanup and Workflow & Automation work can involve other tools and outputs.
Direct communication. Written decisions. No sales call required.
I keep the process straightforward because business owners already have enough to manage. You’ll deal with the person reviewing and doing the work.
Tell me what's happening
Describe the problem, the website or tools involved, and what you’d like to be different.
I look into the situation
I’ll review the context, ask useful questions, and explain when more investigation is needed.
We agree on the scope
You review the work, price, responsibilities, and important limits in writing before proceeding.
I do the agreed work
I implement and check the agreed changes. New requests are discussed before the scope changes.
Real projects, not a list of promises.
These two projects show different sides of the work: a specialist publication requiring ongoing content and website operations, and a local repair business needing long-term support and technical problem-solving.
3DShoes.com
WordPress rebuilding, editorial organization, publishing, SEO implementation, and continuing website management.
TN Computer Medics
Long-term WordPress work involving service pages, search structure, ongoing support, and recovery from an SEO-spam incident.
The person reviewing the work is the person doing it.
I keep PixelCrafted small on purpose. There’s no separate sales team passing your details around, and no need to sit through a discovery call just to ask for help. I can explain what I recommend, put the work in writing, and stay accountable for what I’ve agreed to do.
Direct, written communication
We can discuss the problem and feedback through email or chat. You’ll know who is responsible for the work and what happens next.
Your accounts stay yours
Your domain and hosting stay in accounts you control. I use the access needed for the agreed work and don’t make maintenance a condition of a separate project.
Tell me what's going on. We can work out the sensible next step.
You don’t need a technical brief. Send a WordPress website link or explain the AI-created material, repeated task, or digital problem you’re dealing with. I’ll review the request and tell you what I’d need to look at next.