WEBSITE REDESIGN
Your website may still work — but it may no longer work well enough.
If your site feels outdated, hard to use, unclear, or weak on mobile, that does not always mean starting over. I review what is still worth keeping, improve what is holding the site back, and redesign the site around what your business actually needs now.
BEFORE YOU REBUILD
Sometimes the right answer is redesign — not a brand-new website.
If the site has something worth keeping, I do not recommend rebuilding it just to rebuild it. A redesign makes sense when the foundation is usable, but the presentation, structure, content, or mobile experience needs improvement.
I’d rather recommend the smallest sensible fix than push a bigger rebuild you don’t need.
REFRESH
Improve what is already there.
Small visual and content improvements when the core site is still doing its job.
REDESIGN
Keep the foundation. Improve the experience.
Best when the site still has usable pages or structure, but needs better layout, mobile presentation, messaging, and usability.
REBUILD
Start over only when the foundation is the problem.
Used when the site is too outdated, too limited, too messy, or too hard to improve safely.
WHAT A REDESIGN CAN FIX
Redesign is about fixing the experience — not just changing the look.
A redesign is useful when the business is real, but the website no longer presents it clearly or helps visitors take the next step.
Outdated presentation
The site looks older than the business behind it and no longer creates a strong first impression.
Confusing structure
Visitors have to work too hard to understand what you do, where to go, or what matters most.
Weak mobile experience
Pages may technically work on phones, but feel awkward, cramped, or hard to use.
Unclear messaging
The business makes sense in real life, but the site does not explain it clearly enough.
Inconsistent content
Pages were added over time without a consistent hierarchy, tone, or user flow.
Poor next steps
Calls to action are weak, scattered, or unclear, so visitors hesitate instead of contacting you.
HOW I APPROACH REDESIGN
I look at what should stay, what should improve, and what should be removed.
A redesign should not throw away useful parts just because the site needs work. I review the structure, pages, content, mobile experience, and next steps, then redesign the site around what helps visitors understand and trust the business faster.
Worth keeping
Useful pages, strong content, working functionality, existing setup, and any search value worth preserving.
What I improve
Layout, page hierarchy, messaging, mobile presentation, navigation, calls to action, and overall consistency.
Keep what still works. Fix what’s getting in the way.
A redesign should make the existing business clearer, easier to use, and more consistent across devices.
Redesign work is scoped after I review the current site
WEBSITE REDESIGN
Website Redesign
Defined after review
I review the current site first, then define what stays, what changes, and what needs rebuilding. You get the redesign scope and price in writing before work starts.
✓ Review the current website
✓ Check structure, mobile experience, and content
✓ Decide what is worth keeping
✓ Define the pages and redesign work included
✓ Identify content cleanup or rewriting needs
✓ Confirm revisions and launch steps
✓ Price the agreed work before redesign starts
If the site needs broader rebuild-level work: I scope that separately instead of hiding it inside vague redesign pricing.
REDESIGN PROCESS
From current site review to clearer, stronger pages
The work is defined before it starts. I review the current site, decide what stays, redesign the agreed parts, and test everything before launch.
1
Review the current site
I look at what is working, what feels outdated, and what is making the site harder to use.
2
Define the redesign scope
You get a clear written scope covering what stays, what changes, and what is included.
3
Redesign and improve
I rebuild the agreed pages, improve layout and content structure, and strengthen the user experience.
4
Review, test, and launch
We review the work, make agreed revisions, test the final site, and launch cleanly.
CLIENT WORK
Examples of structure, presentation, and website improvement work
Different businesses need different levels of change. Some need cleanup and structure improvements. Some need broader redesign work.
3DShoes.com
A long-running WordPress content site with a large article library, ongoing editorial work, and technical maintenance.
TN Computer Medics
Ongoing development, SEO, maintenance, and technical recovery for a long-term service-business client.
YOUR SITE. YOUR ACCOUNTS.
A redesign should improve the site — not take control away from you.
If I redesign your website, I work inside an access setup you control. Your domain and hosting stay in your name, and the redesigned website can be handed off cleanly when the project is complete.
✓ Your domain stays in your account
✓ Hosting remains under your control
✓ Shared or collaborator access where practical
✓ Normal WordPress / Elementor access
✓ No required PixelCrafted hosting
✓ No required long-term contract
✓ Clean handoff after launch
✓ Hosting remains under your control
✓ Shared or collaborator access where practical
✓ Normal WordPress / Elementor access
✓ No required PixelCrafted hosting
✓ No required long-term contract
✓ Clean handoff after launch
Your website. Your hosting. Your control.
I work through access you provide, so the redesigned site can be handed off cleanly.
CLIENT FEEDBACK
Good redesign work feels easier because the direction is clear
Clear scope, practical decisions, and steady communication make the work smoother.
Posted on Google 
Ian Halpern
Trustindex verifies that the original source of the review is Google. I've used a lot of different developers for projects but led by Renan, this team, is the best all around - highly skilled, great communication, precise execution, responsive and trustworthy. 5 stars for real.
Posted on Google
Destin Otis
Trustindex verifies that the original source of the review is Google. Renan is the absolute best at what he does! There is no one else that I trust with my website and helping my business grow!
Posted on Google
DJ
Trustindex verifies that the original source of the review is Google. I have been working with Pixel and Crafted for what feels like forever, and I can confidently say they are in a league of their own. As the owner of a computer repair company in Tennessee since 1990, I have high standards for quality and professionalism—Pixel and Crafted has exceeded them in every way. The dedication, craftsmanship, and passion they put into our websites are beyond comprehension. Their attention to detail, exceptional work ethic, and commitment to delivering a personalized experience have made a lasting impression on me. If you're looking for a web design company that combines technical expertise with a personal touch, look no further. Choosing Pixel and Crafted for your website needs is a decision you won’t regret. I highly recommend them to anyone seeking top-tier web design and development services.
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FREQUENT QUESTIONS
Questions about website redesign
Do I need a redesign or a new website?
Not always. If the current site has a foundation worth keeping, a redesign is often the better recommendation.
Can you redesign a site you didn’t build?
Yes. I regularly work on existing WordPress websites, including sites built by other freelancers or agencies.
Will my existing content stay?
Some of it often should. I review what is still useful, then keep, improve, reorganize, or replace content as needed.
What happens to my current URLs?
If useful URLs should stay, I keep them where practical. If changes are needed, I handle them carefully.
Can you redesign only part of the site?
Yes. Some projects only need key pages or priority sections redesigned first.
How is redesign pricing determined?
After I review the current website, I define the scope and price in writing before work starts.
READY TO IMPROVE THE SITE?
If your website still works but no longer feels good enough, show it to me.
Send me the site and tell me what feels outdated, unclear, or frustrating. I’ll review it and tell you whether the right next step is a refresh, a redesign, or something more focused.
✓ Clear advice and next steps ✓ Written scope and price ✓ No mandatory sales call