Redesign the parts that aren't working. Keep what still does.
Your WordPress website may have a sound foundation but need clearer layouts, easier navigation, or a better mobile experience. Here’s how I define focused redesign work, what a $1,500 reference estimate means, and how we agree on the actual price before starting.
Not every outdated website needs to be rebuilt.
A focused redesign works best when the existing WordPress site is usable and the agreed pages can be improved without replacing the website’s core setup.
Keep the foundation. Name the pages. Agree on the changes.
Working foundation
Improve instead of replacing.
WordPress, hosting, and the site’s essential functions are usable. Problems requiring major recovery are separately assessed.
Defined pages
Only agreed areas change.
The written quote names the pages, templates, and sections included. Other pages are left alone unless separately approved.
Practical improvements
Make the experience clearer.
The project focuses on layout, readability, navigation, mobile presentation, and calls to action—not adding major new capabilities.
The reference price helps you judge scale. The final amount depends on the actual pages and work.
Redesign Existing WordPress Pages
$1,500 reference
A reference estimate for a contained redesign that retains the website’s working foundation. It is not a guaranteed fixed price for any number of pages.
✓ Review the selected existing pages
✓ Agree which elements to retain or improve
✓ Define the named pages, layouts, and content changes
✓ Confirm the written fixed price before work
✓ Improve the agreed page presentation
✓ Check desktop, tablet, and mobile layouts
✓ Test affected links, forms, and interactions
✓ Document changes and hand over the work
A small refresh may cost less. Additional pages, extensive writing, new features, complicated migrations, or substantial reconstruction require a separate written quote.
Make the existing site easier to use—not just different-looking.
Page presentation
Improve the layout and visual hierarchy of the named pages using the established site design and available assets.
Content structure
Reorganize existing, confirmed material so visitors understand the services, important information, and next steps more easily.
Responsive layouts
Adjust the agreed pages for readable desktop, tablet, and mobile experiences without shrinking text just to make it fit.
Review and testing
Review the agreed changes, check affected functions and links, and prepare the completed work for handoff or agreed launch.
More pages or new systems mean a different scope.
Full rebuild or recovery
Replacing the entire WordPress setup, major theme reconstruction, malware recovery, complex hosting migration, or fixing unrelated pre-existing faults.
Unlimited new content
Extensive research, writing many new pages from scratch, brand identity design, new photography, or unapproved image purchases.
New functionality
Online stores, memberships, advanced booking, specialized integrations, custom applications, or new complex features.
Unlimited optimization
Site-wide SEO campaigns, guaranteed search results, unrestricted revisions, every existing page, and ongoing updates or maintenance.
I'll recommend the smaller or more suitable job.
Sometimes a repair will solve the issue. Sometimes a website has structural damage, obsolete functionality, or content that requires a full rebuild. The right scope comes from reviewing what is already there.
You receive a defined recommendation—not a surprise rebuild bill.
Repair or refresh
Change less when less is enough.
If an isolated problem can be repaired or a small layout refresh will solve the issue, I’ll tell you rather than recommend an unnecessary redesign.
Focused redesign
Retain what's useful.
If the site functions but important pages are dated, confusing, or difficult to use on mobile, we’ll identify exactly which pages to improve.
Broader rebuild
Quote it separately.
If retaining the foundation would be more expensive or risky than replacing it, I’ll explain why and provide a separate written scope.
You know the business. I review the website and the work.
You don’t need to supply a design brief full of technical terms. I do need accurate information about what the site must explain and which parts are causing problems.
What you provide
The website URL, pages of concern, confirmed business details and content, usable brand assets, any important constraints, relevant account access, and written feedback or approvals.
What I handle
Review the current setup, recommend which pages to improve, write the agreed scope, redesign the named areas, make suitable responsive adjustments, test affected behavior, and document the handoff.
From review to approved changes and handoff.
The work is planned around existing pages and agreed goals. Any extra requirements are quoted before I add them.
Review what exists
Send the site and explain which pages feel outdated, confusing, or hard to use. I identify what is worth keeping.
Agree on the scope
I list the exact pages, changes, deliverables, revision arrangement, testing, and fixed project price for approval.
Redesign and review
I update the agreed layouts and content presentation, then provide the work for review under the accepted revision terms.
Test and hand over
I check the changed pages across agreed devices and affected features, coordinate the approved launch, and provide handoff details.
You'll know what counts as finished.
The written quote states which pages and functions must be checked. A redesign isn’t complete simply because it looks different.
What I verify
I compare the delivered work against the approved redesign requirements.
- Page checks: The named pages reflect the agreed layouts and content changes.
- Responsive checks: Relevant desktop, tablet, and mobile layouts are readable and usable.
- Functional checks: Affected navigation, links, and existing features are tested where included.
After-delivery defects
I’ll correct defects attributable to the approved redesign under the defect-support terms specified in your written agreement.
- A delivered page not matching an agreed requirement is a defect to resolve under those terms.
- New design directions, unrelated existing failures, and later third-party changes aren’t automatically included.
If any agreed requirement can’t reasonably be delivered, I’ll explain the limitation and offer a fair adjustment or remedy for undelivered work. Completed, separately agreed work remains distinct.
The written quote sets the real project price.
The $1,500 figure is a reference estimate. Before starting, I confirm the actual pages, requirements, fixed fee, review allowances, and payment arrangements in writing.
No open-ended hourly bill. No work added without approval.
Fixed project quote
Price follows the approved scope.
You’ll know exactly which pages and deliverables are covered. Larger changes are priced separately rather than treated as part of the reference estimate.
Revisions and cancellation
Clear expectations for both sides.
The accepted quote sets the included revision rounds and any milestones. If you cancel, I account for completed approved work and refund unearned payment, subject to approved costs.
Additional requests
Agree on the cost first.
New pages, wider redesign, original content work, new functionality, or major direction changes need a separate quote and written approval before proceeding.
You can hire anyone you want after the redesign.
I never host client websites. Your domain, hosting, and WordPress accounts stay in your control. The site should remain manageable even if we stop working together.
✓ Hosting and domain remain in your accounts
✓ You keep normal WordPress access
✓ No mandatory PixelCrafted hosting or site-care plan
✓ You can hire another developer whenever you choose
No lock-in. Clean handoff.
You aren’t required to stay with me after the project. I deliver and document the agreed work rather than making continued access depend on our relationship.
Questions about focused WordPress redesign
Does a redesign cost exactly $1,500?
No. $1,500 is a reference estimate for a focused project, not a fixed package price. The final written quote names the included pages, work, and cost.
How many pages are included in that amount?
There’s no automatic page count attached to the reference estimate. I’ll review the site and state the exact page list before you approve the fixed quote.
Can you redesign a website you didn't build?
Yes, when the existing WordPress foundation and account access allow the agreed work to be completed safely.
Will I lose my existing content and URLs?
I’ll aim to retain useful content and existing URLs where appropriate. Changes with possible SEO or redirect implications are discussed in the written scope; search rankings cannot be guaranteed.
Could my site only need a repair or refresh?
Yes. I’ll recommend a smaller job when it solves the actual problem without a broader redesign.
Are writing, SEO, and new features included?
Only the specific content adjustments, checks, and features written into your quote are included. Extensive copywriting, technical SEO implementation, and new functionality are separate jobs.
Can I keep hosting and use another developer?
Yes. I don’t host client sites or require maintenance. You retain control of the website and its accounts.
Can we handle the work through email?
Yes. You can explain what needs improving, review the quote, approve changes, and give feedback in writing. No sales call is required.
Show me what feels wrong. I'll tell you what should change.
Send the WordPress website and the pages that need attention. I’ll review what can be kept, what needs improvement, and whether a focused redesign is sensible.