Do You Own Your Website? A Business Owner’s Checklist
Many business owners only ask “Do I own my website?” after something has already gone wrong. A developer stops responding. An agency relationship ends. The
PRACTICAL WEBSITE HELP FOR SMALL BUSINESSES
Tell me what’s wrong. I’ll figure out what actually needs fixing.
You don’t need to know whether the problem is WordPress, your content, search visibility, an outdated website, or a repetitive process. I’ll look at what’s happening, recommend a sensible approach, and give you the scope and price in writing.
15+ years of practical website work • Written scope • No mandatory sales call
What I’ll look at
✓ Design and first impressions
✓ Mobile experience
✓ Speed and performance
✓ Content and messaging
✓ SEO and search visibility
✓ Clear next steps
✓ Mobile experience
✓ Speed and performance
✓ Content and messaging
✓ SEO and search visibility
✓ Clear next steps
START HERE
What’s going on?
Start with the problem you recognize. You don’t need to diagnose the technical cause.
Doesn’t work well on mobile
Hard to read, awkward to use, or difficult to tap.
Hard to find in search
You’re not showing up where the right people are actually looking.
Slow and frustrating
A slow site makes people leave before they get anywhere.
Looks outdated
It no longer reflects the quality of the business behind it.
Unclear messaging
People visit the site, but still aren’t sure what you do or why they should choose you.
HOW I WORK
You shouldn’t have to be a project manager for your website.
Fixed scope
You know what I’m delivering before work starts.
Clear pricing
You know what the project costs before work starts.
One person responsible
You work directly with me from start to finish.
No mandatory sales call
Email and written approvals are normal. A sales call isn’t required.
A SENSIBLE APPROACH
Not every website problem needs a new website.
I look at what’s actually going on and recommend the most practical solution for your situation. That might be a focused repair, a set of improvements, or a complete rebuild.
I’d rather recommend the smaller sensible job than sell you a rebuild you don’t need.
Repair
Fix what’s actually broken.
Specific errors, broken functionality, or isolated issues.
Improve
Keep the good parts and improve the weak ones.
Better content, design, search structure, usability, or performance.
Rebuild
Start over only when there’s a good reason.
For outdated or overly complex websites that genuinely need a fresh start.
Clear pricing, not a mystery quote
FEATURED OFFER
Small-Business Website
$3,500 fixed
For a standard small-business WordPress site with up to 6 pages and the agreed scope below.
✓ Up to 6 standard pages
✓ Responsive desktop, tablet & mobile build
✓ Content cleanup and rewriting from your material
✓ Basic site-side SEO setup
✓ One standard contact / quote form
✓ Responsive desktop, tablet & mobile build
✓ Content cleanup and rewriting from your material
✓ Basic site-side SEO setup
✓ One standard contact / quote form
✓ Analytics + Search Console
✓ 2 revision rounds
✓ Client-owned hosting and domain
✓ Normal launch QA and handoff
✓ 30-day post-launch defect support
✓ 2 revision rounds
✓ Client-owned hosting and domain
✓ Normal launch QA and handoff
✓ 30-day post-launch defect support
If the project needs more than this scope: I price the change before doing the extra work. Larger sites and special functionality are scoped separately.
HOW THE WORK MOVES
A straightforward process
Review, scope, build, test, and handoff — practical work, not a mystery process.
01
Tell me what’s going on
Send the website and describe what isn’t working or what you need.
02
I investigate
I review the site, the context, and what actually needs changing.
03
You get the scope and price in writing
You see what I’m doing, what’s included, the price, revisions, and the limits.
04
I do the work
I build, repair, rewrite, configure, and test the agreed work.
05
You review it
You check the work. Included revisions and final QA happen here.
06
Delivery and handoff
The agreed work goes live or is handed over with the access and details you need.
The commitment is to the written scope. I can control the work I agree to deliver. I won’t promise rankings, leads, or revenue I can’t control.
CLIENT WORK
Real problems. Real work.
3DShoes.com
A long-running content website with thousands of articles and a large audience.
72.7K+
active users
933
published articles
204.6K
Pinterest monthly views documented
Work: WordPress • Information architecture • Content operations • SEO • Newsletter • Social distribution • Technical management
TN Computer Medics
Ongoing development, SEO, maintenance, and technical recovery for a long-term client.
10+
year client relationship
1.337M
peak indexed URLs during spam incident
97.5%
indexed-footprint reduction during documented recovery
Work: Website development • Local/service architecture • SEO • Performance • Maintenance • Security recovery • Search Console troubleshooting
WHAT I CAN HELP WITH
The solution depends on the problem
I don’t force every website into the same service. Sometimes the right answer is a repair. Sometimes it’s a redesign, better content, search work, automation, or a new build.
Website repair & troubleshooting
Fix errors, issues, and technical problems.
Website redesign
Improve the structure, experience, and presentation.
New WordPress websites
Professional websites for service businesses.
Website content
Clean up, rewrite, and organize your content.
SEO & search visibility
Improve how the site is structured and understood in search.
AI cleanup
Fix or improve weak AI-generated content and pages.
Workflow & automation
Simplify repetitive digital work where it makes sense.
Website maintenance
Keep the website updated, monitored, and supported.
CLIENT WEBSITE. CLIENT CONTROL.
Your website should still be yours if you stop working with me.
You keep control of your domain, hosting, and website. I can recommend hosting and work through access you control, but I do not put your business inside an account you can’t take with you.
✓ Domain registered in your account
✓ Hosting paid directly by you
✓ Shared or collaborator access where practical
✓ No required PixelCrafted hosting
✓ No required maintenance contract
✓ Normal WordPress / Elementor access
✓ Clean handoff
✓ Hosting paid directly by you
✓ Shared or collaborator access where practical
✓ No required PixelCrafted hosting
✓ No required maintenance contract
✓ Normal WordPress / Elementor access
✓ Clean handoff
Your domain. Your hosting. Your website.
I work through access you control, so the site can be handed off cleanly whenever you need it.
15+ years of hands-on website work across builds, repairs, redesigns, SEO, maintenance, and troubleshooting.
ABOUT PIXELCRAFTED
One person responsible for the work
I’ve spent 15+ years building, fixing, and improving websites. I work directly with small-business owners across WordPress, content, SEO, troubleshooting, migrations, maintenance, and practical automation.
I work remotely and use modern tools and AI where they’re useful, but the responsibility for the work, communication, and decisions stays with me.
You won’t be passed from a salesperson to an account manager to somebody doing the actual work.
CLIENT FEEDBACK
Built on long-term working relationships
Some client relationships have continued for years through repeat projects, ongoing work, and referrals.
Posted on Google 
Ian Halpern
Trustindex verifies that the original source of the review is Google. I've used a lot of different developers for projects but led by Renan, this team, is the best all around - highly skilled, great communication, precise execution, responsive and trustworthy. 5 stars for real.
Posted on Google
Destin Otis
Trustindex verifies that the original source of the review is Google. Renan is the absolute best at what he does! There is no one else that I trust with my website and helping my business grow!
Posted on Google
DJ
Trustindex verifies that the original source of the review is Google. I have been working with Pixel and Crafted for what feels like forever, and I can confidently say they are in a league of their own. As the owner of a computer repair company in Tennessee since 1990, I have high standards for quality and professionalism—Pixel and Crafted has exceeded them in every way. The dedication, craftsmanship, and passion they put into our websites are beyond comprehension. Their attention to detail, exceptional work ethic, and commitment to delivering a personalized experience have made a lasting impression on me. If you're looking for a web design company that combines technical expertise with a personal touch, look no further. Choosing Pixel and Crafted for your website needs is a decision you won’t regret. I highly recommend them to anyone seeking top-tier web design and development services.
Verified by Trustindex
Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
INSIGHTS AND RESEARCH
Useful answers, backed by actual work and research
I use real website work, pricing research, search data, and practical observations to explain the decisions small-business owners actually have to make.
Website Redesign vs Rebuild vs Refresh: How to Decide What Your Service Business Actually Needs
A website does not automatically need to be rebuilt because it looks dated, performs poorly, or has accumulated problems. Sometimes a targeted repair is enough.
When Should You Redesign Your Website?
A website does not need to be broken before a redesign becomes worthwhile. For a service business, the more useful question is whether the existing
FREQUENT QUESTIONS
Questions people usually ask before they contact me
Do I need to know what’s wrong before contacting you?
No. Tell me what is happening and I’ll work out what needs to be looked at.
Do I need to schedule a sales call?
No. Written communication by email or chat is normal.
Do you work with businesses remotely?
Yes. PixelCrafted is built around remote delivery for small businesses.
Do you host client websites?
No. Your hosting account stays in your name and you pay the host directly.
Can you work with my existing website instead of rebuilding it?
Yes. A focused repair or improvement is often the better recommendation.
Do you guarantee rankings, leads, or revenue?
No. I deliver the agreed website work and do not promise outcomes controlled by search engines or customers.
START WITH THE PROBLEM
If something about your website isn’t working, show me.
You don’t need a diagnosis, a project brief, or the right technical words. Send me the site and tell me what you’re seeing. I’ll look at it and tell you what makes sense to fix next.
No mandatory sales call • Written scope and price • Your website stays yours