3DSHOES.COM · REAL PROJECT
From a Shopify STL store to a working industry publication.
In August 2023, I began rebuilding 3DShoes.com around editorial publishing rather than downloadable shoe STL sales. The WordPress website, content library, publishing workflow, search structure, social channels, newsletter, and technical operations have remained part of the work since then.
RECORDED RESULTS
Three years of publishing and audience activity.
Historical values from the original case study. Website Analytics covers August 3, 2023–August 31, 2026. Pinterest monthly views are an August 2026 snapshot.
72.7K+
Active users
Google Analytics · August 2023–August 2026
933
Published articles
Site library, expanded from more than 600 existing articles
204.6K
Pinterest monthly views
Recorded August 2026; not a website-traffic measure
5
Social platforms managed
Facebook, Instagram, Pinterest, X, and LinkedIn
THE PROJECT
The business model changed. The existing work did not disappear.
3DShoes.com began as a Shopify store selling downloadable STL files for 3D-printed footwear. That model did not perform as intended. The next direction used the existing domain and content library as the foundation for a specialist publication.
Starting point
A product-first Shopify storefront, with over 600 existing articles.
New direction
A WordPress publication covering 3D-printed footwear, design, manufacturing, and technology.
Built around discovery
The homepage gives readers routes into articles, news, innovation coverage, search, newsletter signup, and relevant products.
MY ROLE
The work involved more than the rebuild.
I’ve handled development, ongoing editorial work, on-page optimization, distribution, and day-to-day site operations. These responsibilities are documented in the original case study.
WordPress development & UX
Rebuilt the site, redesigned the homepage, developed mobile-responsive page layouts, and improved navigation.
Information architecture
Organized content categories, the site structure, article discovery, and search experience.
Research, writing & editing
Researched developments, wrote and edited coverage, and managed editorial planning.
Visuals & publishing
Sourced and optimized images, formatted content, and maintained publishing.
On-page SEO
Worked on metadata, structure, internal linking, and page-level optimization.
Technical maintenance
Handled WordPress maintenance and technical operations for the publication.
Social distribution
Managed content distribution on Facebook, Instagram, Pinterest, X, and LinkedIn.
Newsletter, products & reporting
Managed newsletter work, product and affiliate sections, and performance monitoring.
THE WEBSITE AND EDITORIAL WORK
A working publication, not just a finished homepage.
These original screenshots show the public website and the WordPress publishing library. They’re evidence of the work performed, not a public Analytics dashboard. The historical performance numbers appear in the sections below.
3DShoes.com homepage
Publication homepage showing editorial discovery, recent news, innovation coverage, search, and newsletter acquisition.
WordPress publishing dashboard
A screenshot documenting the working article library and publishing operation.
ONGOING EDITORIAL WORK
The publication requires more than a finished site.
The documented workflow includes research, writing, editing, image preparation, on-page SEO, publication, distribution, analysis, and planning. Coverage spans innovation, design, news, guides, products, companies, 3D printing, and footwear technology.
1
Research & plan
Identify relevant stories, industry developments, companies, and products; plan editorial work.
2
Write & prepare
Develop coverage, edit for accuracy and readability, and prepare visuals.
3
Publish & optimize
Publish in WordPress; maintain metadata, content structure, and internal links.
4
Distribute & review
Use social channels and newsletters; review traffic and content performance.
ARTICLE PERFORMANCE
Six articles and their recorded results.
These individual article statistics are reproduced exactly from the existing case study. Views and active users are different measurements.
3D Printed Shoes Innovation: Waste Reduction & Savings
14,027 views · 10,987 active users
3D Printed Shoes News, Design & Innovation
1,795 views · 1,507 active users
Adidas Racer TR23 Review: Comfort, Style & Versatility
1,784 views · 1,502 active users
adidas 3D-Printed Slip-On 2024
1,604 views · 1,366 active users
Parametric 3D Printed Sneaker
1,589 views · 1,304 active users
HILOS – 3D Shoes News & Innovation
1,377 views · 1,156 active users
AUDIENCE ACQUISITION
Readers arrived through more than one channel.
Google Analytics: August 3, 2023–August 31, 2026. The cards report active users. The separately recorded session-source shares were Direct 45.4%, Google Organic 24.7%, Bing Organic 7.6%, Pinterest 6.3%, Referral 4.7%, and Others 11.3%. Session percentages and active users are different metrics.
Direct
36.9K active users
Google Organic
17.3K active users
Bing Organic
5.6K active users
4.0K active users
Other Referral
3.9K active users
DuckDuckGo
1.0K active users
SOCIAL & DISTRIBUTION
An audience beyond the website.
The original case study records these historical platform figures. They are not additional website visitors. The Pinterest monthly-views snapshot is dated August 2026.
5.6K followers; regular page updates
3.66K followers · 943 posts
3.8K followers · 204.6K monthly views (August 2026)
X
286 followers · 743 posts
253 followers; professional and industry audience
Monthly newsletter
Publishes article and industry updates to subscribers; no subscriber number claimed.
THE RESULT
A content-first publication built from a different starting point.
The outcome is a WordPress digital publication with an established content library and a continued publishing and site-management operation. Its recorded figures describe historical activity, not guaranteed results for another website.
Then
A Shopify STL-download storefront with an existing article library.
Now
A specialist WordPress publication with editorial publishing, optimization, social, newsletter, and technical work.
Recorded results, with context
The original result illustration is preserved. Google Analytics covers August 3, 2023–August 31, 2026; Pinterest monthly views are from August 2026.
DOES YOUR WEBSITE NEED A DIFFERENT DIRECTION?
Show me what isn't working before committing to a rebuild.
If your WordPress website is hard to maintain, unclear to visitors, or no longer useful to your business, explain what is happening. I’ll review the situation before recommending the size of the job.
✓ Practical next steps ✓ Written scope and price ✓ No mandatory sales call